De Wilgenlei aims to put a unique assortment together! Creating distinctive character and protecting it by having the rights to produce these beautiful products under plant breeders' rights. On the other hand, it is possible that the cultivation discipline offers the right threshold for us to include a product in our assortment.
'For the recipient'
De Wilgenlei has been active in the cultivation of potted plants since 1980, and Ficus has been a speciality of De Wilgenlei for many years. Over the years, De Wilgenlei has developed an extra main crop: the Hibiscus. It is produced in various sizes and shapes and is marketed under the name HibisQs ®, where the distinction is made by longer flowering, larger flowers, and hard colors. For this we have entered into a close cooperation with Graff Breeding from Denmark.
Looking to the future, De Wilgenlei will continue to look for other forms of planting within its own crops. Research is being carried out into new crops and we are working hard on the question of how to remain a market player in the rapidly changing market.